It’s Valentine’s Day, but the cool brands are tweeting about Netflix’s “House of Cards”

While all the staid and predictable brands are tweeting about Valentine’s Day today, all the cool kids are talking about Netflix’s riveting political drama House of Cards. The show is debuting its second season today, dropping all the season’s episode altogether. 

For rabid fans, Valentine’s Day is far less of an event, and brands are taking notice. The smarter ones are finding a way to insert themselves into that conversation pretty quickly.

Here are a few examples:

The LA Kings hockey team took a break from the Olympics to join in the fun:

And even The President got in on the action:

I guess that settles what we’re all doing this weekend.

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