It’s All About the Innovation

I can barely contain my excitement. On January 29 I get to spend the day with a group of modern marketers who are marrying marketing and technology in ways that set the stage for innovation and competitive leadership. But I won’t be the only one having all the fun. There will be plenty of opportunity for everyone there to learn what more they can do to innovate their marketing.

Let me give you a sneak peek, because I’m hoping you’ll join us.

The confluence of marketing talent I’m talking about is our 2015 Marketing&Tech Innovation Summit in New York. The day is bursting at the seams with sessions that will elucidate and entertain. We kick off with a keynote from Mayur Gupta, global head, marketing technology and innovation, at Kimberly-Clark. During the keynote, Gupta will share the ins and out of his role and how he’s helping his company create and sustain a competitive advantage. For marketing execs who are increasingly charged with using technology to push boundaries, this discussion is a can’t-miss.

Finalists from our inaugural Marketing&Tech Innovation Awards will also be there, revealing their success secrets. Ryun Lambson, marketing manager at Best Western International; Geoff Sanders, SVP digital marketing, U.S. credit cards, at Citi; and Joseph Wanandi, manager, email marketing – global campaigns and programs, for InterContinental Hotels Group, will talk about how they use technology and data to innovate their email programs. Plus, Jessica Stamer, senior recruiting operations specialist for Cetera Financial Group, and “Stars of MarTech” finalist Siping Roussin, senior manager of optimization and personalization at Lenovo, will discuss how their companies use marketing automation in inventive ways that are delivering a competitive edge.

But we’re not stopping there. The day also features special presentations from Mitel CMO Martyn Etherington and Dell Managing Editor Stephanie Losee. Etherington will take us through the journey of modernizing his marketing team, budget, culture, processes, and staffing—which helped double Mitel’s shareholder value in the process. As for Losee, she’ll share her innovative approach to content marketing. “It’s a fluid job; I rarely repeat anything,” she says. “I want to keep innovating.” And that she does. Fortunately, for us, she’s going to share her insightful and collaborative approach.

Knowing that many marketers today feel overwhelmed by the array of technologies available, we’ve assembled a panel of experts to demystify complicated marketing tools. Led by moderator Sharam Fouladgar-Mercer, CEO of AirPR, the panel features notable insiders, including Scott Brinker, president, cofounder, and CTO, of ion Interactive—who recently released his 2015 Marketing Technology Landscape supergraphic; Bhavesh Vaghela, CMO of ResponseTap; David Hahn, SVP of product management at Integral Ad Science; and Ari Lewine, cofounder and chief strategy officer at TripleLift.

But wait, there’s more…

We wrap up the day with not one, but two special events.

First, Forrester Research VP and Principal Analyst Sheryl Pattek reveals the results of a joint study the research firm conducted with Direct Marketing News on digital marketing maturity. She’ll discuss such topics as marketers’ top three priorities for marketing in 2015 (spoiler alert: content marketing leads the list), the percentage of overall marketing budget dedicated to experimentation, and the percentage of 2015 marketing budget earmarked for digital. She’ll also discuss marketers’ overall readiness for an increasingly digital future. Are you prepared?

Next, and the grand finale of the day, is the big reveal of the winners of the 2015 Marketing&Tech Innovation Awards. There will be cheering—and cocktails.

If that isn’t enough, there’s a host of other sessions to attend and learn from.

The Summit is a must-see event—if I do say so myself.
By the end of the day attendees’ notebooks, iPads, and laptops are certain to be overflowing with ideas and to-do’s to reignite their marketing. I hope to see you there, notebook at the ready.

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