Hitmetrix - User behavior analytics & recording

Is Twitter using push notifications to send out ads?

John Herman at Buzzfeed recently reported receiving a promoted tweet via a push notification on his iPhone. The tweet, was a message from Dropbox which said “Did you notice we changed our logo? Here’s the story of why and how we’re changing our brand…” 

Under Apple’s developer guidelines, it’s prohibited for companies and apps to send push notifications for any ads or promotions. It states: “Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.”

While Twitter may have found a loophole by pushing a tweet that was from a company that Herman already follows on Twitter, it is definitely treading risky ground. 

Herman wasn’t the only one to receive the notification. Several people on Twitter said they received the same message, some claimed they had received it even earlier in the week. 

Is this a last minute tactic Twitter is testing to shore up its revenue making strategy before the big IPO ?



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