Is the 360-Degree View of the Customer a Myth?

Customers today expect a two-way conversation with brands, extending across multiple channels. The only way to keep the dialogue personal is with a 360-degree view of your customer that updates in real-time.

With many brands failing to keep pace with customer expectations, we asked 10 industry marketing leaders One Tough Question:

“How far are most businesses from being able to update their customer’s profiles with immediate, actionable insights? What is the biggest challenge to achieving this goal?”

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