Is Content King or Tyrant

Content is still king (or queen): So goes the mantra. But with the demand for content shooting off the charts, the cost of quality content inexorably rising, and the attention spans of over-served audiences rapidly dwindling, content must sometimes seem like an angry tyrant, devouring a marketer’s time, budget, and patience.

In this virtual event, speakers look at the daunting challenges of keeping content fresh and relevant

 

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