Will Use for Marketing, an application service provider with smart marketing solutions for customer capture, conversion and retention, said yesterday it made a strategic marketing and technology agreement with Inc. The new offering combines’s private label marketing, merchandising and customer feedback solutions with instant redemption into Flooz, the online gift currency, giving customer rewards as good as cash to spend at Web stores.’s marketing and loyalty services offer e-marketers an outsourced marketing solution for creation, management and tracking of marketing, merchandising and customer feedback campaigns.’s e-marketers can offer their customers’s online gift currency for redemption via the OpenReward platform.

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