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Investment Company Buys Majority in CC3

Direct marketing company CC3 said yesterday that a majority interest in the company has been acquired by Providence Equity Partners with a minority interest purchased by CC3's senior members. Terms of the transaction were not disclosed.

CC3 said the transaction will let it expand its product and service lines and better serve its clients. CC3 currently provides list brokerage and management as well as online, fulfillment, call center and statement processing services.

The corporate name will change to CC3 Acquisition LLC. It will remain headquartered in Ivyland, PA.

CC3 president/CEO Don McKenzie will retain his position as president, and Al Dobron and Peter Wilde of Providence Equity Partners will join him on the board of directors. CC3 founders Lew Treffeau and Leo Hertzog are expected to retire.

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