Informatica Corp., Redwood City, CA, a business analytics software provider, yesterday said that Intuit's Small Business Division implemented the Informatica Customer Relationship Analytics application.
The Intuit division uses the application to delve into customer-contact and product-sales data from a variety of channels, including direct and Web sales. Informatica's application delivers packaged metrics to help users understand and manage demand, revenue, orders, backlog, forecasts and fulfillment in a single or multichannel sales environment.
Ginny Lee, director of business operations for Intuit's small business personal finance division, said that before implementing Informatica Customer Relationship Analytics, “key analytic metrics across the organization had to be manually assembled from disparate data stores into spreadsheets, so we could not be assured of its timeliness, accuracy or consistency.
“With Informatica, we can now much more rapidly provide information on our customers in an executive dashboard containing analytics on key aspects of customer purchase behavior, campaign responses post ordering, and product sales across both direct and indirect channels,” she said.
Customer Relationship Analytics is part of the Informatica Applications family of integrated analytic applications that allow businesses to evaluate their entire value chain of customer, partner, employee and supplier relationships.
