Natrol Inc., a maker of vitamins and nutritional dietary supplements, tapped Inter/Media Advertising, Encino, CA, to handle direct response television duties.
Natrol joins Inter/Media clients like ditech.com, Vonage, the U.S. Army, Clorox and Auto Insurance Specialists.
Founded in 1980, Natrol makes branded nutritional products including teas and sports fitness items. The Chatsworth, CA, company's more than 200 supplements are sold nationwide in drug, food and independent health food stores as well as catalogs and online.
