Interactive Marketing Group, Allendale, NJ, and Constellation Communication Corp., Atlanta, have struck an alliance to exploit each agency's strengths in marketing and research.
The partnership is intended to pitch Interactive Marketing's integrated communications and marketing services with Constellation's research and measurement offerings.
Starting in 1986 as a direct marketing agency specializing in direct mail, Interactive Marketing added services like telemarketing, data processing and Web design and programming.
With Constellation, Interactive Marketing will offer customer relationship management services to potential clients.
Separately, Interactive Marketing worked with the Bergen County, NJ, United Way on relief efforts for victims of the Sept. 11 attacks. The agency created and mailed an appeal to 50,000 Bergen County United Way contacts and prospective donors.
In addition, the agency also updated the charity's Web site and online donation applications process.