Interactive Edge, New York, an interactive consumer packaged goods presentation and analysis software solutions provider, said this month that it has formed a marketing partnership with business intelligence software vendor Cognos, Burlington, MA. Interactive Edge's category management software will incorporate Cognos' Enterprise Business Intelligence Solutions.
According to Interactive Edge, the integration of the solutions will enable CPG customers to gain detailed insights into their business to drive profits and growth and improve customer relationship management. Customers can analyze and understand the key factors that are driving their business initiatives.
