Connecting marketing to customer intent is one of the holy grails of the industry. Intent marketing — marketing that positions a product or service in response to measures of consumer intent — is a strategy leading to that goal.
Intent marketing is an extension of the idea that customers have certain questions or thoughts in mind about their needs, prior to a purchase action. It’s this series of micro-moments that creates a customer journey. Customers use digital channels (often, multiple digital channels) to get to a product or service that addresses their need.
In this eBook, we’ll provide best practices and explore:
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Scoring potential prospects
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How data, AI and team alignment plays a critical role in intent-based marketing success
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Point-of-sale
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Re-targeting and retention
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And more!
