Hitmetrix - User behavior analytics & recording

Intent Marketing Road Trip: Mapping The Customer Journey

Connecting marketing to customer intent is one of the holy grails of the industry. Intent marketing — marketing that positions a product or service in response to measures of consumer intent — is a strategy leading to that goal.

Intent marketing is an extension of the idea that customers have certain questions or thoughts in mind about their needs, prior to a purchase action.  It’s this series of micro-moments that creates a customer journey. Customers use digital channels (often, multiple digital channels) to get to a product or service that addresses their need. 

In this eBook, we’ll provide best practices and explore:

  • Scoring potential prospects

  • How data, AI and team alignment plays a critical role in intent-based marketing success

  • Point-of-sale

  • Re-targeting and retention

  • And more!

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