Alterian, a global provider of customer insight, database marketing and execution solutions, is expected to announce that it has agreed to a partnership agreement with Intellidyn, an analytics and database marketing firm.
Under the partnership, Hingham, MA-based Intellidyn will integrate Alterian’s database marketing technology into the company’s hosted database marketing service to establish a new analytics platform that customers can manage on-site.
Alterian, Chicago, said the new partnership lets Intellidyn satisfy growing customer demands for direct access to the analytics and control of campaign management.
Through the Alterian Marketing Suite, Intellidyn’s financial services customers can access data on 112 million households, as well as Intellidyn’s proprietary derived variables, gaining deeper insights into banking, lending and insurance segments.
The agreement with Intellidyn follows several new deals Alterian has secured with major Marketing Service Providers in North America.