Intelisys Electronic Commerce Inc., New York, yesterday launched a multimillion dollar branding campaign to market its business-to-business online marketplace services.
The company renamed its products and services ConnectTrade, and the campaign features a new logo and tagline, “Powering e-Marketplaces.”
Intelisys' Web site, www.intelisys.com, debuted the campaign when it launched last week.
Intelisys has launched two advertising campaigns, targeting corporate customers and small and medium-size businesses. The first ad in the series began running in the May 8 issue of Fortune magazine and will run in other business publications, such as The Wall Street Journal, Forbes and CIO magazine.