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Intel awards MRM, Razorfish with b-to-b work

Intel Corp. tapped two digital agencies to handle its b-to-b campaign work after an RFP process. The Santa Clara, CA-based technology company awarded both agencies multi-year contracts, with MRM Worldwide handling strategy and messaging duties, and Razorfish‘s San Francisco office leading the CRM, creative development and creative implementation components.

David Dickstein, media relations manager at Intel, declined to specify a budget. Creative from the business-facing initiative will debut next year, said Dickstein.

Intel narrowed its agency search to MRM, Razorfish and Omicom Group’s Tribal DDB in October. It originally distributed an RFP for the work in August.

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