From DMN sister publication The Hub:
When it comes to the marketing cloud wars, research firm Forrester has declared a clear winner.
Adobe was rated a leader in enterprise marketing software suites by Forrester, well ahead of fellow marketing cloud competitors, Salesforce, Oracle, IBM and SAP. Salesforce was the only other company to receive a “leader” categorization, although it trailed Adobe’s scores by a fair number.
For the complete article, visit Big win for Adobe as Forrester declares it the leader of the marketing clouds