Grant A. Johnson, a DM executive with 16 years' experience, launched Insurance Direct Marketing to service insurers' marketing needs.
The agency, based in the Milwaukee suburb of Brookfield, offers direct mail, public relations, collateral materials and online marketing help. It targets insurers nationwide, especially those selling property, casualty, health, life, annuity, automotive and specialty insurance.
Johnson debuted his shop (www.insurancedirectmarketing.com) after working with clients like BlueCross & BlueShield United of Wisconsin via Johnson Direct, an agency he began five years ago.
He claims insurers want to generate more sales leads, boost loyalty rates and improve retention through marketing.