I love you. I really do. From your inexpensive hipster-esque flats to your cotton dresses that shrink up oh-so perfectly in the dryer to fit my short frame, it’s all great. Truly it is.
But I do I have one teeny-tiny beef with you: Why can’t I buy your clothes online? You’re such a tease. I know my size. I know what I like. I’d be happy to fork over some dollars — heck, I’d even pay shipping — if it meant I could order and receive your cardigans as easily as a pepperoni pizza.
I’ll admit, this complaint is a relatively new one. When I lived in Nevada, it was so easy to hop in my car, run into the mall, and buy tons of clothes from you that I didn’t need, but wanted. Now that I live in a big, East Coast city, oddly enough shopping at H&M has gotten harder. I have to carry all of my fabulous loot home on the train.
Not to mention: Have you seen your SoHo brick-and-mortar retail location in New York? It’s worth avoiding if you’re a local. On weekends, at least.
Last week, I wrote a story about how Club Monaco, a Ralph Lauren subsidiary, recently launched its e-commerce site. Although they were a little late to the e-commerce game, I bet some of their fans without easy access to their stores were super pumped. Especially if they already know their pant size and inseam — new khakis here they come!
Things don’t have to stay this way between us, H&M. I’d choose you 1,000 times over Forever 21 in terms of product offerings and clothing quality, but their website is just so easy to use.
So, H&M, when will you launch your U.S. e-commerce site? I hope it’s very soon. I need some new sundresses for the hot, humid New York City summer that awaits.
And, besides, it would give me something cool and personally exciting to write about on my e-commerce beat, too.