Instagram Now Bigger Than Twitter, Tweeters Sound Off

Wildly popular photo-sharing app Instagram has experienced rapid and steady growth since Facebook acquired the company for an astounding $1 billion in 2012. Instagram had just 13 employees at the time.

However, just yesterday, Instagram announced that it has reached some 300 million active users on its platform; that’s double what Instagram had last fall, and 16 million more than Twitter’s reported 284 million active users.

Instagram’s astronomical growth speaks to the emerging market for video and other visuals that optimize sight, sound, and motion on social media; it’s a paradigm shift that marketers may want to consider when strategizing for the New Year.

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