Target Market Consulting LLC has introduced the Incoming Freshman Orientation – Fall Term insert program.
The program reaches incoming college freshmen and their parents while the family is still making purchase decisions for the student’s first year in college. All programs are run by, or in cooperation with, the campus administration. Information is typically mailed to students and their parents at home in early summer or handed to them over the summer at on-campus orientation sessions.
Approximately 500 schools and 1,675,000 students are included in the distribution. The program costs $125/M.