Inktel Direct, an outsourced direct marketing services provider, said yesterday that it will provide fulfillment services and database management technologies to the Greater Fort Lauderdale Convention & Visitors Bureau.
Inktel Direct, Miami Lakes, FL, will use its database management technologies to track responses to the bureau's ad campaigns and capture pre- and post-guest arrival information.
Inktel Direct has handled end-to-end marketing initiatives for many travel and tourism companies and organizations including Royal Caribbean Cruise Lines and The Islands of The Bahamas.
