InfoWorks, Chicago, a strategic database consulting group within direct marketing ad agency Rapp Collins Worldwide, New York, launched its new BizSelector product this week that ranks business prospects within vertical lists.
The product uses an automated pattern-recognition process that enables mailers to select prospects using only the names, addresses and results from previous campaigns to create a scoring model that is applied to future campaigns. The product thus eliminates poor-performing businesses from mailing lists without the need for data appending and building regression models. It is being sold primarily through list brokers.
