infoUSA.com, Foster City, CA, the interactive arm of infoUSA Inc., Omaha, NE, this month introduced an online service for small businesses called Customer Analyzer, which allows direct marketers to create mailing lists online.
Mailers input certain information about their customers, and they can get back lists of prospects that share those characteristics from infoUSA.com’s national database of more than 11 million businesses and 195 million consumers. The lists can be further customized through the input of additional criteria, such as city, county or state.
