InfoUSA to Debut Online Direct Mail Program

InfoUSA will launch an online tool designed to help marketers develop and execute direct mail campaigns, the Omaha, NE, company said yesterday.

The tool will be available to subscribers of infoUSA's Sales Genie online prospecting system. will offer users thousands of direct mail templates that can be customized and mailed to prospects all through the online system. The system will work in conjunction with Sales Genie to create a start to finish prospecting mailing.

Users also will be able to save mail pieces created with by uploading them into their own private galleries. will launch later this year, but more information on it is available through infoUSA's division at 800/835-8187.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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