Database marketing services provider infoUSA, Omaha, NE, saw a 10 percent increase in fourth-quarter 2005 revenue, totaling $98.8 million versus $90.1 million in 2004, while profit rose to $8 million from $4.7 million, according to the company's earnings report released yesterday.
Year-end revenue was up 11 percent for 2005 versus 2004, at $383.2 million compared with $344.9 million. Profit for the year also increased to $31.5 million versus $17.8 million for 2004. InfoUSA's fiscal year ended Dec. 31.
The company said its fourth-quarter operating income was $15.7 million, up from $11.3 million in 2004. Total operating income for 2005 was $58.3 million, up from $41.3 million in 2004.
InfoUSA's Donnelley Group reported fourth-quarter 2005 revenue of $63.8 million, up from $56.1 million in 2004. The group includes Donnelley Marketing, Yesmail, Catalog Vision, OneSource and the List Brokerage and List Management division, which houses Walter Karl, Edith Roman Associates and Millard Group. InfoUSA attributed most of Donnelley Group's revenue growth to the acquisitions of Millard and @Once.
The acquisition of Millard, Peterborough, NH, was completed in early November. Though figures are not broken out by company, infoUSA's accounts receivables and payables for list brokerage grew significantly in 2005. Receivables as of Dec. 31, 2005, were $50.4 million versus $19.6 million at the end of 2004. Payables were $44 million versus $15.4 million the prior year.
InfoUSA began 2005 with its Feb. 1 acquisition of @Once, Portland, OR, a retention-based e-mail technology firm that it integrated with its existing e-mail subsidiary Yesmail.
The infoUSA Group, which offers directory products, vertical industry databases, online mailing lists, marketing leads and retail consumer products, posted fourth-quarter revenue of $35 million, up from $34 million last year. Subscription revenue from infoUSA Group offerings such as SalesGenie.com, SalesLeadsUSA.com and Credit.net led to the growth, the company said.
Going forward, the company said it hired A. Eicoff Co., Chicago, to help it create one- and two-minute television commercials. It also will run 30-second spots in the Chicago area and expand its radio advertising. Agency.com is helping the company with banner advertising.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters