Database services firm infoUSA Inc. reorganized its segments this year for operational and reporting purposes.
In 2007, infoUSA will report results in three segments: the Data Group, the Services Group and the Research Group. “By having everything in Omaha-where the database is and where the technology is-we can do a better job of servicing the customer,” said Vin Gupta, founder and chairman/CEO of infoUSA, Omaha, NE. The Donnelley Group has been reorganized and named the Services Group. This group will be led by Ed Mallin and will consist of Yesmail, Catalog Vision and the list brokerage and list management divisions.
The Data Group, led by Monica Messer, comprises Donnelley Marketing, now known as infoUSA National Accounts, plus OneSource, Database License and the former infoUSA Group (Small Business Group).
The Research Group comprises the recently acquired operations of Opinion Research Corp. Operations will be divided into the Corporate Market Research division, known as Opinion Research and led by Gerard Miodus, while the Government Research division was renamed Macro International and is to be led by Greg Mahnke.
