InfoUSA and Alterian announced a long-term agreement yesterday to expand their strategic partnership.
InfoUSA, Omaha, NE, a business and consumer database and sales and marketing solutions provider, will extend the use of Alterian technology across its operating units to improve its existing database solutions and as a platform for new solutions.
InfoUSA and Alterian, Chicago, a business analytics software provider, have worked together for more than a year, implementing sales and marketing solutions using Alterian technology for several infoUSA clients.
Using Alterian's technology, infoUSA has reduced the time needed to deploy client databases by more than 75 percent. Also, infoUSA clients can more quickly and easily perform analyses of detailed data.