Swedish insurance company Folksam has chosen Infor CRM Epiphany to implement its five-year CRM vision.
Infor, Alpharetta, GA, said Infor CRM Epiphany enables Folksam to implement an advanced user interface for a CRM strategy that began in 2003.
Folksam, Stockholm, Sweden, offers a wide variety of insurance, savings and loan products, handles more than 18 million insurance contracts, has approximately 3,700 employees, and settles 600,000 claims every year from 100 offices throughout Sweden.
Infor CRM is an integrated marketing sales and service program that focuses on meeting industry-specific needs of customers. It integrates customer information from multiple enterprise systems into a single view.
Folksam and Infor’s initial phase focused on data warehousing, analysis and process development. The deployment of Infor CRM Epiphany sales, service and inbound marketing will be fully supported by one system with one comprehensive customer view, enabling Folksam to completely implement all defined CRM processes and realize the full benefits of the strategy.
