When it comes to social media marketing, the more visual the better. People gravitate towards attractive images quicker than text, and you’re much more likely to get likes on Facebook with a great looking image or video rather than just a headline.
Of course you have to pick and choose the right platforms to do it, Twitter doesn’t lend itself very well to visuals, whereas Facebook, Pinterest and Instagram are all about them.
This infographic from B2B infographics makes a strong case for investing in your visuals when it comes to online marketing. Here are some interesting figures to take from it:
– Visuals are processed 60,000 times faster by the brain than text.
– Photos are liked twice as much as text content.
– Videos are shared 12 times as much as text and photos combined.
Check out more facts and figures in the infographic below: