Infographic: Why blogging is good for your business

For small businesses, (and even big ones) blogging can be a cheap, but really effective tool to shape the image of your brand. It’s a great way to create easily shareable content that gently reinforces the core message and identity of whatever you are trying to sell.  

Here’s a very comprehensive infographic from Ignite Spot  with some convincing statistics about blogging, and why you should be using it as a marketing tool.

Some of the highlights: 

– 61% of US consumers have made a purchase based on a blog post.

– Companies that blog have 97% more inbound links.

– 60% of consumers feel a company’s positivity after reading the site.

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