Infographic: Which industry has the most user engagement on social media?

Almost every company is expected to be on social media now, whether it’s for self promotion or customer service. However, there are some industries that are better than others when it comes to social media engagement.

Due to its heavy regulation, banking gets a bad rap for being unsexy on social media, but turns out it has one of the largest response rates, and shortest response times out of all the industries. The government is at the bottom of the list when it comes to both response times and engagement, (no surprises there)

This infographic from Sprout Social breaks down how well each industry does when it comes to social media activity, and which ones are seeing the fastest growth in that type of engagement:

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