Email might be slow, clunky and old-fashioned by today’s tech standards, but it’s still an effective marketing tool. Recently however, the competition for brands to get users to open an email in a cluttered inbox has ramped up. And with Gmail’s new inbox design, which automatically sorts out promotional emails into a separate folder, it’s getting even harder to catch people’s attention through their inbox.
This infographic from email marketing firm Return Path has some great insights into the world of email marketing, with a close look at the types of emails that get opened more often than others.
