It’s important to remember, that with Facebook’s updated News Feed algorithm, all posts shall not be treated equally. Facebook is trying to get brands to create higher quality content to provide more value for its users. To that end, it is rewarding certain kinds of posts (video, images, news links) while downgrading others (posts with only text in them.)
This infographic from digital marketing solutions firm Brand Networks is a handy guide to optimizing content according to the new algorithm. While Facebook still isn’t totally clear about content that will get placed higher in the News Feed, these tips will definitely bring marketers closer to cracking the code.
