Infographic: What everyone believes vs what everyone does in content marketing

There’s plenty of experts shouting from the rooftops about the urgent need to get into content marketing. However, not everyone is doing it right, and its worth checking out some very telling stats about most of the content marketing efforts out there.

This infographic from content marketing platform OneSpot illustrates the big gap between what marketers want to achieve and the reality of achieving those goals. It’s a sobering, but worthwhile take on content marketing strategy.

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