Why do people share the things they do on social media? Marketers have been trying to tap into the secret sauce that makes things go viral for years. While there are some common factors for content to be shareable, for the most part different people share content for different reasons. The trick is to get the right mix of all those different motivating factors in one blog post, video or image.
This infographic from Statpro.com illustrates the different types of personalities who share content on social media as well as the reasons they do.