Infographic: The evolution of consuming online content through “the feed”

The newsfeed is now the default way we access information across most real-time content delivery systems. From scrolling blogs, to scrolling through Facebook, the format has proved remarkably versatile, and it has integrated seamlessly into our new content consumption device of choice, the mobile. Moving forward, the newsfeed is even more important for marketers as they work out how to incorporate their messages into it, whether through paid or earned means.

This infographic from in-feed ad exchange platform Sharethrough tracks the history of the newsfeed, from its humble beginnings as an RSS stream, to its presence across almost all social media platforms.

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