Infographic: Social media ads vs. TV ads for the Super Bowl

A 30-second Super Bowl spot costs about $4 million. For some advertisers, that’s possibly an entire year’s budget. However, brands can cash in on all the hype surrounding the Super Bowl without spending all that money on a TV commercial. This infographic from social media ad buying platform Ampush makes the case for spending your TV money on social media ads, and potentially reaping more benefits.

Here’s a few convincing stats:

  • People are now spending more time on digital media than they are watching TV.
  • 85% of Americans use mobile devices while watching TV, and out of that time, 40% is spent on Facebook.
  • Facebook’s ad targeting has an accuracy rate of 90%, while TV ads are 38% accurate.

And a few more in the infographic below:

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