A 30-second Super Bowl spot costs about $4 million. For some advertisers, that’s possibly an entire year’s budget. However, brands can cash in on all the hype surrounding the Super Bowl without spending all that money on a TV commercial. This infographic from social media ad buying platform Ampush makes the case for spending your TV money on social media ads, and potentially reaping more benefits.
Here’s a few convincing stats:
- People are now spending more time on digital media than they are watching TV.
- 85% of Americans use mobile devices while watching TV, and out of that time, 40% is spent on Facebook.
- Facebook’s ad targeting has an accuracy rate of 90%, while TV ads are 38% accurate.
And a few more in the infographic below: