There might be a whole bunch of sexier sounding channels, but search engine marketing still remains the most effective way to get your business the business.
Paid search was still consuming most of digital marketer’s budgets in 2014, followed by SEO, email, display ads and social media. And that gap is expected to remain for a while.
Here are a few more stats to underscore the importance of search marketing this year, infographic via Positionly.
