It is becoming increasingly common for television ads to have calls-to-action, or follow ups on the brand’s social media channels. Whether it’s a hashtag, or the URL of its Twitter or Facebook page, brands are following up with viewers to create more engagement after they’ve viewed the commercials on television. Twitter has already introduced a program for brands to target commercial viewers with promoted tweets, and Facebook is expected to come out with its own TV engagement program.
Here’s a quick look at some of the numbers generated from these social media follow ups, which reportedly increase brand engagement by 27% over the average. The numbers indicate that it pays to have a multi-screen strategy.
Infographic via ad tech provider Civolution.