Infographic: How programmatic advertisers are using mobile

Mobile ads network Millenial Media surveyed programmatic ad buyers in April 2014 to put together some telling insights in this infographic. As expected mobile spending is up, but for now, it looks like it’s all going into mobile banners, which is less than encouraging (how many times have you read an entire mobile ad instead of just swatting it away?) Check out the rest of the stats below.

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