Content content content. It’s the buzzword for digital marketers in 2014, but for a lot of people, it mostly means shoveling text and images out into the ether, without knowing if it turns into revenue. But if you deploy it in the right way, content can be a highly effective tool, not just as customer bait, but to build a brand’s image and establish thought leadership.
This infographic from Salesforce and Kapost illustrates what the real value of content creation is for a brand, and its utility as a selling tool for the sales department.
