This infographic from LinkedIn Marketing Solutions highlights some important factors that contribute to the success of a content marketer.
The report shows that content marketers are becoming more confident, seeing better results and investing more money in their line of work. But there are some factors that are common among the most successful ones, including having a dedicated content strategist (a concrete content strategy,) spending upwards of at least 405 of their marketing budget on content marketing, and knowledge about creating engagement.
Here’s the infographic:
