A study from Gigya shows the majority of social logins are through Facebook, although other platforms are catching up.
We’re seeing an increasing use of the social login, i.e. businesses and websites allowing you to create logins through your social media accounts, none more dominant than Facebook. However, as this infographic from Gigya shows us, that statistic varies greatly across industries and consumers want choices for which account they can use. It also shows that although it makes up a small percentage, Google Plus isn’t doing all that bad when it comes to login usage.