Infographic: Events Marketers Play it Safe

In partnership with Aventri, the event management software and technology provider, we asked 285 of our readers about event marketing today. How do they run their events, and how they measure what they get out of them? The answers were intriguing. In many cases, the approach still leans towards the conservative, but innovative strategies are on the rise. Almost half of respondents were leaning on mobile event apps; wearables are on the rise; but in-event satisfaction monitoring still lags behind post-event surveys. Here are the results, and to learn more about innovative event marketing, check out our eBook in partnership in Aventri, “The New Face of Event Marketing.”

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