Social media might be the sexy new gadget, but as an old marketing war horse, email is still pretty effective. As a marketer deciding where to spend your precious budget, it helps to know what each marketing channel can give you in terms of exposure, ROI and image building. In the end, you have to incorporate both, but this guide from HostPapa is a good way to establish how you’re going to deploy each channel.
Infographic: Email marketing vs. social marketing, which one’s better?
