Hitmetrix - User behavior analytics & recording

Infographic: Data driven marketing has high-impact results

A new survey by data and analytics software company Teradata reveals more and more companies are leveraging their data into better, more targeted marketing techniques. 

Here are some of the key findings from the report:

  • Nearly
        50 percent of marketers agree that data is the most underutilized asset in
        their organization, with less than 10 percent saying they currently use
        what data they have in a systematic way.
  • 71
        percent of marketers say they plan to implement a Big Data Analytics
        solution in the next two years.
  • Just
        18 percent of marketers say they have a single, integrated view of
        customer actions, yet it is one of marketers’ top priorities for future
        improvement.
  • 75
        percent of marketers who try to calculate their Return on Marketing
        Investment (ROMI) encounter problems, mostly in the lack of system
        integration.
  • 42
        percent of marketing executives agree that integrating the cross-channel
        customer experience is a top priority.
  • Nearly
        65 percent of marketers agree that silos within their marketing department
        prevent them from having a holistic view of a campaign across channels.

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