Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what’s not superheroic about them?
They log more air miles than Wonder Woman (impressive, since she owns an invisible plane), form creative ideas out of nothing like Green Lantern, work faster than the Flash, are as impervious to criticism as Superman is to bullets, and innovate like Iron Man.
Direct Marketing News asked its superhero readers to share how their roles are changing, what they’re doing now that they never expected to do, and how they maintain balance. Their top responses:
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