It isn’t always about the most retweets or the most followers. Gerry Moran, who heads up SAP’s social media marketing for North America compiled this list of nine calculations he uses to see how well his social media efforts are doing. It’s got some great questions you should be asking when evaluating your social media activity, however, there aren’t any benchmarks for the calculations to decide the optimal number. However, it’s a good way for a social media manager to start setting numerical targets for their work.
Infographic via MarketingThink
