Inbound marketing platform Hubspot recently conducted a survey of 2600 marketers across Europe to identify the factors for successful content marketing. The mix included both B2B and B2C marketers with a few interesting findings.
Despite 60% of B2C and 52% of B2B marketers increasing their spending on content strategies, confidence was pretty low. 56% of European marketers said they had no clear defined content marketing strategy, with only 9% saying they have an optimized strategy.
The stats might tell a story of much needed improvement, but it also provides stats and tips on what the marketers found to be successful strategies. Check them out in this infographic, via Hub Spot.