As we roll into the new year, here are the digital trends that are expected to play a big role in marketing strategies in 2014.
Infographic by WebDAM.
Here are some of the ones that were particularly interesting:
– Videos on landing pages increased conversions by 86%
– Customer testimonials have the highest effectiveness rating for content marketing at 89%
– 67% of B2B marketers consider event marketing the most effective strategy
